

Aliza walks us all through her career path, including her revelation to pursue a completely different industry once she was three years deeps into her neurobiology and physiology degree program.Īs a generation who hates to be boxed in, we can all relate to this particular predicament. The entire book is written as a virtual mentorship.

Luckily for us, her passion for mentorship and community over competition is beneficial for those of us who feel unsure about how we will leave our own mark.Ĥ Reasons To Read Leave Your Mark: 1. Her career path is fascinating, and yet not unattainable. Yet she managed to switch industries completely, and later down the road, establish a unique voice in the digital space that ultimately launched her path to entrepreneurship. She is a University of Maryland College Park alum (yes, we share an alma mater ? ) where she studied Neurobiology & Physiology. As the SVP of Global Communications at Donna Karan New York, Aliza became widely known not only for her professional success and work ethic, but also as her alter and anonymous ego behind the DKNY PR GIRL Twitter account.

If you have no idea who Aliza Licht is, don’t worry, many of us outside of the fashion world didn’t either until she was revealed to be the voice behind DKNY PR GIRL on Twitter and wrote a book. In short, yes, it is more than worth your time. Rock Social Media. There was a surprising amount of interest in the book, mostly the community wanted to know: is it worth reading? GenTwenty recently shared a photo on Instagram that included Aliza Licht’s book Leave Your Mark: Land Your Dream Job.
